From now until the end of the year, we’re choosing community over cruelty. We’re asking that you stop supporting the businesses that profit from our pain and instead spend your hard-earned cash on the people from our neighborhoods, who really fuel our cities, that care for their workers, treat customers with respect, and reinvest in their community.

Here’s where we’re not spending during the holidays, alongside the national We Ain’t Buying it campaign:
  • Amazon, for paying a fraction of what they owe,
  • Home Depot, for colluding with ICE raids and staying silent,
  • Target, for caving to attacks on DEI.
From the Bay to the Valley's, to LA and IE, to OC and Sac Town, to San Diego, this holiday season we're standing on business.

Shop Where We Get Respect!

We're going to stop bankrolling cruelty and attacks on our communities. Instead of shopping at Target, Home Depot and Amazon, we will support small, local businesses, vendors, creators, and shops who give back to our economies, our families and communities.
When we shop where we get respect and use our money, the only thing that billionaires care about, with purpose, we can force these billionaires and the corporations they run to act right.
Because when we BUY CALIFORNIA, FOR CALIFORNIA we keep our money circulating among workers, families, and neighborhood businesses. Not in the pockets of billionaires profiting off cruelty and our pain.

Buy California, For California

Lift Up A Business You Love

Promise to Buy CA, For CA

Promise to spend your money where you’re respected. Boycott:

  • Amazon – for paying a fraction of what they owe
  • Home Depot – for colluding with ICE raids and staying silent
  • Target – for caving to attacks on DEI
We’re taking the billions of dollars that we, Californians, generate every year, and shifting it back into the hands of the people who it belongs - everyday Californians who make our state beautiful.

This holiday season, join thousands of neighbors, friends, and families who love California, and promise to move your money to the local community businesses that make us special.

Invite Your Community

Help us reach hundreds of thousands of Californians so we can make a difference.

Remember that we’re boycotting from November 27th to December 31st - show love, grow the movement and invite 3 friends - here’s how:

Stay Connected with us on Socials

There’s always something to do!

We Are California is A movement of organizations and people across the state, including California Calls Action Fund

We are a multigenerational movement to mobilize Californians to advance the common dream of a good life, quality education, safety for our families, and a place to call home.
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